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LadBaby, aka Nottingham-born Mark Hoyle, along with his wife Roxanne (aka LadBabyMum) and their two children Phoenix and Kobe are a true social media phenomenon. In just four years, through their hilarious videos on parent hacks and budget saving tips, they have amassed a global audience of 12 million.

  • Facebook
  • YouTube
  • Instagram
  • TikTok
  • Twitter

It’s not only the digital world they’ve taken by storm. LadBaby have done what only The Beatles and the Spice Girls have done before them; gained THREE consecutive Christmas No.1 singles (in 2018, 2019 and 2020).

In 2019 they took on Ed Sheeran, Stormzy, Lewis Capaldi and Dua Lipa to take the no.1 spot with a parody of Joan Jett’s ‘I Love Rock & Roll’ – singing instead “I love sausage rolls!

In 2018 they beat global music superstars Ariana Grande and Mariah Carey to the hallowed spot, with a parody of Starship’s ‘We Built This City’ – singing “We built this city on… sausage rolls!”. All profits from the tracks go to UK foodbank charity, The Trussell Trust.


Before taking on the Christmas charts, in 2018 Mark was crowned ‘Celebrity Dad of the Year’ – beating amongst others, Simon Cowell, Rio Ferdinand and Prince William to the crown. This was followed by Rox beating Kate Middleton, Holly Willoughby and Rochelle Humes to take ‘Celebrity Mum of the Year 2019’. 



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