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Mark and Roxanne Hoyle are the online family entertainment personalities and comedy duo behind LadBaby and LadBabyMum. In just six years, through their hilarious family videos, chart topping Christmas charity songs, best selling children’s book and nation-wide sell out clothing lines, the married couple have become one of Britains most well known and best loved families with a global audience of over 13 million.

  • Facebook
  • Youtube
  • Instagram
  • TikTok


LadBaby took the music industry by storm in 2018 with their debut song ‘We Built This City on Sausage Rolls’. The couple followed this up with three more charity chart topping singles to make chart history by being the only acts in UK music history to have scored FIVE consecutive Christmas number one singles in 2018, 2019, 2020, 2021 and 2022. 100% of all proceeds from the tracks going directly to supporting UK food bank charity, The Trussell Trust.


In 2022 the social media personalities extended their relationship with The Trussell Trust as they were officially announced as ambassadors for the anti-poverty charity having already worked to help raise over £1.2 million through their brand partnerships and Christmas number one songs.

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LadBaby announced their debut podcast "Live, Laugh, Love" in 2023 which became an instance success as it climbing to the top of the UK podcast charts and became the No1 podcast across all categories. Mark’s quick-witted and comedic view on life, combined with Rox’s happy and positive approach has made it a smash hit with fans. The podcast is represented by Global and is  testament to LadBaby’s dominance in the social media space.


2021 all saw Roxanne launch her very own fashion line with online retailer ‘In The Style’. The partnership saw her become one to the retailers best sellers with her collections continually selling out online. In 2022 the collaboration went one step further as Roxanne teamed up with ASDA to launch her clothing line into over 100 UK stores.



Alongside their musical successes, LadBaby branched out into the world of children’s picture books in 2021 with their debut title: Greg the Sausage Roll - Santa’s little helper. The title was a roaring success becoming a Sunday Times Best Seller, selling over 119,000 hardback copies in under two months and being shortlisted for Book of the Year at the British Book Awards. The book also helped raise over 28,000 books for the National Literacy Trust through.



Other noticeable achievements saw Mark crowned ‘Celebrity Dad of the Year 2018’  – beating amongst others, Simon Cowell, Rio Ferdinand and Prince William to the crown. This was followed by Rox beating Kate Middleton, Holly Willoughby and Rochelle Humes to take ‘Celebrity Mum of the Year 2019’. 


Mark and Roxanne have collaborated with some of the worlds best and most respected brands to create some simply breathtaking and unforgettable campaigns. From running their own McDonalds Drive-Thru, teaming up with Disney to send a Buzz Lightyear figure into space, launching their very own flavour of Walkers crisps and making the worlds first sausage roll gummies with Haribo, the couple never fail to deliver the biggest and most impressive ideas for brands.



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