LadBaby
LADBABY
Mark & Rox Hoyle
Mark and Roxanne Hoyle are the online family entertainment personalities and comedy duo behind LadBaby and LadBabyMum. In just seven years, through their hilarious family videos, chart topping five Christmas charity songs, best selling children’s book, smash hit podcast and nation-wide sell out clothing lines, the married couple have become one of Britains most well known and best loved families with a global audience of over 13 million.
300m+ VIEWS
53M likes
3.7M Followers
1 BILLION+ VIEWS
6M Followers
500m+ VIEWS
2.9M Combined Followers
300m+ VIEWS
1M Subscribers
FIVE NO1 SONGS
LadBaby took the music industry by storm in 2018 with their debut song ‘We Built This City on Sausage Rolls’. The couple followed this up with four more charity chart topping singles to make chart history by being the only acts in UK music history to have scored FIVE consecutive Christmas number one singles in 2018, 2019, 2020, 2021 and 2022. 100% of all proceeds from the tracks going directly to supporting UK food bank charity, The Trussell Trust.
AUTOBIOGRAPHY
In 2024 Mark & Rox released their inspirational and hilarious autobiography telling the unbelievable, drama-filled story of how they became the nation's favourite family and the rollercoaster highs and lows of their life.
For the first time ever, the couple pulled back the curtain to share the truth about how they came from nothing and achieved success overcoming dyslexia, music industry rejection, death threats, betrayal and more - against all odds.
CHILDREN'S BOOKS
LadBaby branched out into the world of children's picture books in 2021 with their debut title: Greg the Sausage Roll - Santa's Little Helper. The title was a roaring success becoming a Sunday Times Best Seller, selling over 119,000 hardback copies in under two months and was shortlisted for Book of the Year at the British Book Awards. The due have gone on to writing seven further Best Selling Greg books in the series, inlcuding a World Book Day exclusive title in 2024 which spent four weeks at the top of the UK Book charts.
BOARD GAME
The husband and wife duo release their very own family board game, titled 'Sausage Roll' in 2024!
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The laugh out loud board game hit the shelves aiming to get families spending more quality time together by having fun and being silly as they throw a squishy sausage roll down a challenge filled runway. The game is a hilarious hit for all ages and marks LadBaby's first move into the board and toy industry.
PODCAST
LadBaby announced their debut podcast "Live, Laugh, Love" in 2023, which became an instant success climbing to the top of the UK podcast charts and becoming the No1 podcast across all categories. Mark's quick-witted and comedic view on life, combined with Rox's happy and positive approach has made it a smash hit with fans. The podcast is currently in it's second season with thousands around the world tuning into listern every week.
CHARITY
AMBASSADORS
In 2022 the social media personalities extended their relationship with The Trussell Trust as they were officially announced as ambassadors for the anti-poverty food bank charity having already worked to help raise over £1.3 million through brand partnerships, book publishing and number one Christmas songs.
BRANDS
Mark and Roxanne have collaborated with some of the world's best and most respected brands to create some simply breathtaking and unforgettable campaigns. From running their own McDonalds Drive-Thru, teaming up with Disney to send a Buzz Lightyear figure into space, launching their very own flavour of Walkers crisps, making the worlds first sausage roll gummies with Haribo and launching their very own Christmas Dinner pie with Pukka Pie. The couple never fail to deliver the biggest and most impressive ideas for brands.